Guardian™ design competition educates and recognises next wave of talent
6 July 2017
CCL Secure’s design competition in June as part of the 2nd Latin American Guardian™ Polymer Seminar, was an incredibly rewarding experience for both participants and the company. Held in Antigua Guatemala, we received outstanding design entries and extremely positive feedback from central bank representatives.
Designers, from students to professors, submitted their work for a Latin American promotional banknote concept and attended a workshop on Guardian™ polymer substrate, incorporating what they learnt into their designs.
Vice President and Managing Director, Bernhard Imbach, said: "We all know that the designs on a banknote have the power to instil pride and joy in citizens; and that the security and durability that comes from using this money deliver confidence in the bank. Conscious of the importance of banknote design for the industry and the public alike, and given the cultural diversity of Guatemala and the Latin American region, we have launched for the first time the Guardian™ Design Competition in Guatemala."
CCL Secure was blown away by the interest it generated with more entries received than expected. A select team of experts – including Senior Banknote Designer, Carlos Almenar, Head of Product Development, Tim Berridge, and Communications Coordinator, Pilar Ruperti – had the tough decision of selecting just ten finalists from the quality group of entries, all of which uniquely and beautifully represented Latin American culture.
The finalists’ designs were displayed during a gala dinner at San José Temple in Antigua City, where a secret ballot was conducted by the guests, including central bank and political representatives from throughout Latin America, decided the winning concept.
Carlos Almenar said: “The design competition was all about educating designers and students in the country and giving them the chance to learn new skills. We wanted to teach people about our Guardian™ technology, as well as the possibilities that it offers a graphic designer.
“We wanted to motivate them to design a prototype of a Latin American promotional banknote using their own creativity and original concept, inspired by the local values, folklore, flora, fauna and history of the region. Participating in the contest allowed their work and talent to be recognised by central bank and political representatives of several Latin American countries.”
The winning concept was designed by first-year student at University of Isthmus (UNIS), Valeria Loarca, beating her very own teachers to take away the grand prize of $1,500 and a gold banknote.
Her creative concept featured images of Christopher Columbus and a famous footballer – a sport ingrained in Latin American life. CCL Secure’s experts and the central bankers were most impressed by the way the concept was designed very closely to that of real, circulating banknotes. The technical incorporation of features was also one of the most complex in the group of entries, using windows and holographic effects.
Two honourable mentions were also awarded to UNIS Professor of Graphic Design, Kevin Shippers, and Coordinator of the Graphic Design Course, Claudia Enríquez de Secaira, each receiving $500 and a gold banknote.
Winner Valeria Loarca said: “This has potentially changed what I want to do later in my design career… this is a new window. I had not considered this is something I can do. The competition was a great opportunity for graphic design students in Guatemala to express their creativity and showcase their skills.”
The team of selectors was overwhelmed by the skill and beauty of all the designs, and was very proud of creating a memorable, once-in-lifetime experience for the participants – with some moved to tears from the recognition they received. Central banks were so impressed by the success of the competition that some expressed interest in hosting one of their own.
Pilar Ruperti said: “the first Guardian™ design competition was launched to support and promote the 2nd Latin American Guardian™ Polymer Seminar in Antigua Guatemala. CCL Secure wanted to educate and inspire graphic designers about the artistic expressions in banknotes and the endless and unique possibilities of polymer banknotes. We were blown away by the outcome!”
CCL Secure is committed to giving back to the industry to help it grow and values the importance of educating the next wave of up-and-coming talent.
Find more information in the article in Spanish published in the Central American and Caribbean Digital Periodical.
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